City Concorde wanted to reaffirm its position as more than a shopping destination. With restaurants, fashion, entertainment, a bowling alley and a rooftop all under one roof, the goal was to showcase the diversity of experiences, and the generations that make City Concorde a place to spend time, not just shop.

Earlybird was brought on to translate this idea into a fresh, dynamic video campaign built around movement, people and the different worlds within City Concorde.